August 15, 2016
Logo, branding and website for World Champion Ski Racer, Corey Peters. Being a Ski Racer, Corey struggled finding sponsorship as many companies choose the park and pipe athletes. One of the main objectives was to increase his sponsorship potential by creating a marketable identity. I wanted to create something that had a stylish appeal but differentiated Corey from the urban style often associated with the park and pipe. Not only was I responsible for the creative direction but also the photography and post production. Corey is now having discussions with Oakley about a potential sponsorship deal.